Modern Day Marketing Strategy
Bluetooth Advertising is an important and popular tool for mobile marketing in the modern day communication strategy. Mobile phone users are increasingly noticing that when they are in town centres and shopping malls they are being asked to turn on their mobile Bluetooth.
Following activation, a local transmitter will send a message to their mobile asking if they would like to exchange data with the shop or company via Bluetooth. This allows the recipient the option to accept or decline the transmission and if accepted their mobile will download any information which the organisation is willing to send out.
With the help of Bluetooth technology it becomes very easy for organisations to provide promotional offers and other information direct to their customers.
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